Note #25: Korea’s international marketing (2008.9.18)
Just a quick note today on behalf of Liminality reader Roger. He helped me out when I was doing my survey, so now it’s time to return the favor. From Roger’s email:
I’m doing a study of the successes and failures of Korean International Tourism Marketing. I have a brief survey online that I invite you to take. It is designed to be answered by Korean/US bloggers and to give a slight outline of how these cross-cultural thinkers evaluate Korea’s International Marketing.
The survey is five pages long, but it shouldn’t take that long to complete. If you are in the target demographic and you’ve got five minutes to spare, hop on over and give Roger a hand.
Make sure to read the instructions carefully, by the way. The scales, for example, run from high to low (with 1 being the highest rank and 5 being the lowest rank), and I almost answered the scaled questions “backward.” I guess I usually think of scales running the other way, although it does make sense if you think about it.